Prospect & Pitch
New business development built on a national and regional brand network, not cold calls.

Festival sponsorship and event sponsorship sales across the Southeast: brand activation management, marketing activation, and renewals handled end to end.

Who You're Working With
Dallas Russell built Reckless Promotions around one idea. Sponsorship sales work best when they start with real relationships.
He has spent more than a decade in live entertainment, selling sponsorships across 20+ large-scale music festivals. Before pitching anything, Dallas gets to know each brand and what it wants to accomplish. His deals go well beyond logo placement. Think real brand activations built right in the middle of the crowd, where fans can not only grab the product but feel the energy. That's why brands keep coming back.
Think of Reckless Promotions as an extension of your team. We handle the whole process, from the first conversation to the renewal, so every partnership keeps getting stronger year after year.
More Than Placement. Partnerships That Perform.
Brand Partners
National and regional partners Reckless Promotions has placed in front of festival crowds across the Southeast.


























































On Site
Main stages, sold out fields, brand activations, and the crowds your brand gets to stand in front of.
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Next Step
Let's build the activation fans remember at your next festival, live event, or venue.
Track Record
A working list of the multi-day music festivals, amphitheaters, and live event properties Reckless Promotions has generated sponsorship revenue for.
Dallas oversees sponsorships across our entire festival portfolio, and his ability to generate new revenue while developing genuine, long-term relationships with our brand partners has been invaluable. What separates Dallas is that he doesn't approach sponsorships as simply selling space or putting a logo on a festival.
Braxton Wilson, Owner/Founder, Palmetto Entertainment

How It Works
New business development built on a national and regional brand network, not cold calls.
Custom programs built around what the brand is actually trying to accomplish.
Hands-on brand activation management, planned to maximize exposure, engagement and fan connection.
Relationship management that turns a one-year deal into a multi-year partner.
Sponsorship Questions
Event sponsorship buys hours of attention instead of seconds. A fan passes sponsor signage dozens of times, hears the brand from the stage, tries the product at a sampling tent, lines up for a branded photo build, then posts all of it to friends who trust them more than any ad. Foot traffic, samples poured, scans and social mentions come back as real numbers.
Reckless Promotions designs the brand experience behind that exposure, so a festival sponsorship is more than a logo on a banner. Marketing activation is planned around the brand's goal, trial with a new audience, a product launch, or retail volume in the market, which is what turns visibility into recall, purchase and a renewal.
Brands buy audiences and proof. Show who attends, how many, what they spend, and what your last marketing activation returned, then package clear sponsorship levels with real inventory behind each one.
Reckless Promotions runs that entire festival sponsorship pitch for promoters and venues: the deck, the right brand contacts, the negotiation, and terms built to renew.
Relationships, not a purchased list. Reckless Promotions starts with the categories that match your crowd, beverage, spirits, energy, automotive, quick service and retail, then works a network of brand and agency decision makers built across more than a decade and 20-plus large-scale festivals.
Warm introductions and honest activation planning win event sponsorship deals that cold outreach never will.
If your festival or venue is ready for a sponsorship partner who treats it like a long-term relationship, not a line item, Reckless Promotions is ready to talk.