Reckless Promotions festival and event sponsorship sales
Booking 2026–2027 Festival & Live Event Sponsorships

Putting Your BrandIn The MiddleOf The Action

Festival sponsorship and event sponsorship sales across the Southeast: brand activation management, marketing activation, and renewals handled end to end.

Sold Out Crowds✦National Brands✦Multi-Year Renewals✦Southeast Festivals✦Real Relationships✦Sold Out Crowds✦National Brands✦Multi-Year Renewals✦Southeast Festivals✦Real Relationships✦
20+
Multi-Day Festivals
Millions
In Incremental Revenue
500K+
Festival Fans Reached
Dallas Russell, founder of Reckless Promotions, festival and event sponsorship sales
Dallas Russell

Who You're Working With

A Decade in the Pit, Not Behind a Desk

Dallas Russell built Reckless Promotions around one idea. Sponsorship sales work best when they start with real relationships.

He has spent more than a decade in live entertainment, selling sponsorships across 20+ large-scale music festivals. Before pitching anything, Dallas gets to know each brand and what it wants to accomplish. His deals go well beyond logo placement. Think real brand activations built right in the middle of the crowd, where fans can not only grab the product but feel the energy. That's why brands keep coming back.

Think of Reckless Promotions as an extension of your team. We handle the whole process, from the first conversation to the renewal, so every partnership keeps getting stronger year after year.

More Than Placement. Partnerships That Perform.

10+
Years
20+
Festivals
66+
Brands

Brand Partners

The Brands Fans Already Trust

National and regional partners Reckless Promotions has placed in front of festival crowds across the Southeast.

Anheuser-Busch logo, event sponsorship and brand experience partner
Coca-Cola logo, event sponsorship and brand experience partner
PepsiCo logo, event sponsorship and brand experience partner
Celsius logo, event sponsorship and brand experience partner
Gatorade logo, event sponsorship and brand experience partner
Tecovas logo, event sponsorship and brand experience partner
Monster logo, event sponsorship and brand experience partner
Red Bull logo, event sponsorship and brand experience partner
BeatBox logo, event sponsorship and brand experience partner
Tito's logo, event sponsorship and brand experience partner
Absolut logo, event sponsorship and brand experience partner
Código logo, event sponsorship and brand experience partner
Casamigos logo, event sponsorship and brand experience partner
ZYN logo, event sponsorship and brand experience partner
on! logo, event sponsorship and brand experience partner
Anheuser-Busch logo, event sponsorship and brand experience partner
Coca-Cola logo, event sponsorship and brand experience partner
PepsiCo logo, event sponsorship and brand experience partner
Celsius logo, event sponsorship and brand experience partner
Gatorade logo, event sponsorship and brand experience partner
Tecovas logo, event sponsorship and brand experience partner
Monster logo, event sponsorship and brand experience partner
Red Bull logo, event sponsorship and brand experience partner
BeatBox logo, event sponsorship and brand experience partner
Tito's logo, event sponsorship and brand experience partner
Absolut logo, event sponsorship and brand experience partner
Código logo, event sponsorship and brand experience partner
Casamigos logo, event sponsorship and brand experience partner
ZYN logo, event sponsorship and brand experience partner
on! logo, event sponsorship and brand experience partner
Jack Daniel's logo, event sponsorship and brand experience partner
Peanut Patch logo, event sponsorship and brand experience partner
Ford logo, event sponsorship and brand experience partner
Duke's Mayo logo, event sponsorship and brand experience partner
Land Rover logo, event sponsorship and brand experience partner
Publix logo, event sponsorship and brand experience partner
Hooters logo, event sponsorship and brand experience partner
Chick-fil-A logo, event sponsorship and brand experience partner
Hard Rock Casino logo, event sponsorship and brand experience partner
Marshwear logo, event sponsorship and brand experience partner
Mad Hatter Hat Co. logo, event sponsorship and brand experience partner
Southern String Hat Co. logo, event sponsorship and brand experience partner
Bojangles logo, event sponsorship and brand experience partner
Liquid Death logo, event sponsorship and brand experience partner
Jack Daniel's logo, event sponsorship and brand experience partner
Peanut Patch logo, event sponsorship and brand experience partner
Ford logo, event sponsorship and brand experience partner
Duke's Mayo logo, event sponsorship and brand experience partner
Land Rover logo, event sponsorship and brand experience partner
Publix logo, event sponsorship and brand experience partner
Hooters logo, event sponsorship and brand experience partner
Chick-fil-A logo, event sponsorship and brand experience partner
Hard Rock Casino logo, event sponsorship and brand experience partner
Marshwear logo, event sponsorship and brand experience partner
Mad Hatter Hat Co. logo, event sponsorship and brand experience partner
Southern String Hat Co. logo, event sponsorship and brand experience partner
Bojangles logo, event sponsorship and brand experience partner
Liquid Death logo, event sponsorship and brand experience partner

On Site

This Is The Action

Main stages, sold out fields, brand activations, and the crowds your brand gets to stand in front of.

Celsius branded hot air balloon, festival sponsorship with brand activation management by Reckless Promotions
Celsius Balloon
Brand ambassadors in Woodie's hats at festival brand activation management
Woodie's Crew
Fans shopping a vendor booth, a festival brand experience
Vendor Village
Festival fans in cowboy boots at St. Pete Country Fest, an event sponsorship brand experience
Boots On Ground
Packed festival crowd at the stage at night, reached by event sponsorship
Sold Out Crowd
Fans in Código tequila shirts at a St. Pete Country Fest photo wall brand experience
Código Photo Wall
Fans raising branded cans toward the main stage, a festival marketing activation
Fan Cheers
Festival fans connecting with a brand at a sponsorship activation
Fan Connection
Monster Energy team at the St. Pete Country Fest entrance, brand activation management
Festival Gates
Headline artist on a festival sponsorship main stage
Headliner
Tito's Handmade Vodka branded bar build, a festival sponsorship brand experience
Tito's Bar Build
Gatorade sampling tent, an example of on-site brand activation management
Gatorade Sampling
Daytime drone view of festival grounds with event sponsorship footprints
Festival Grounds
Fans at a branded Monster Energy tent, a festival sponsorship brand experience
Brand Tent
Fans at the ZYN lounge, nighttime festival brand activation management
ZYN Lounge
Chick-fil-A cow mascot with fans, a festival sponsorship brand experience
Chick-fil-A Cow
Jim Beam bourbon bar brand experience at a sponsored country festival
Jim Beam Bar
Fans at the St. Pete Country Fest guitar photo wall, a sponsor brand experience
Guitar Photo Wall
Fans holding BeatBox drinks at a festival sponsorship sampling activation
BeatBox Sampling
Main stage production lighting at a live music festival, a festival sponsorship brand experience
Main Stage
Celsius silent disco fan as part of festival brand activation management
Celsius Silent Disco
Two-level branded VIP deck packed with fans, a festival brand experience
VIP Deck
Fans in branded hats at the Mad Hatter booth, event sponsorship activation
Mad Hatter Booth
Crowd on the lawn with Monster Energy branding, festival sponsorship
Monster Lawn
On site brand experience built through festival sponsorship
Brand Experience
Festival crowd cheering near the stage, event sponsorship reach
Crowd
Celsius peach mango can on display through brand activation management
Product Awareness

Swipe For More

Next Step

Your Brand Belongs In These Photos

Let's build the activation fans remember at your next festival, live event, or venue.

Track Record

Festivals We've Sold Sponsorships For

A working list of the multi-day music festivals, amphitheaters, and live event properties Reckless Promotions has generated sponsorship revenue for.

St. Pete Country Fest festival sponsorship client logoGreenville Country Fest festival sponsorship client logoOutpost Music Fest festival sponsorship client logoReggae Rise-Up festival sponsorship client logo
Voyage Music Fest festival sponsorship client logo
Marcus King Family Reunion festival sponsorship client logo
St. Pete Country Fest festival sponsorship client logoGreenville Country Fest festival sponsorship client logoOutpost Music Fest festival sponsorship client logoReggae Rise-Up festival sponsorship client logo
Voyage Music Fest festival sponsorship client logo
Marcus King Family Reunion festival sponsorship client logo
Carolina Country Music Fest festival sponsorship client logoLongLeaf Country Fest festival sponsorship client logo
Georgia Country Fest festival sponsorship client logo
Clemson Music Fest festival sponsorship client logoCCNB Amphitheatre festival sponsorship client logoStockbridge Amphitheater festival sponsorship client logoCarolina Country Music Fest festival sponsorship client logoLongLeaf Country Fest festival sponsorship client logo
Georgia Country Fest festival sponsorship client logo
Clemson Music Fest festival sponsorship client logoCCNB Amphitheatre festival sponsorship client logoStockbridge Amphitheater festival sponsorship client logo
"
Dallas oversees sponsorships across our entire festival portfolio, and his ability to generate new revenue while developing genuine, long-term relationships with our brand partners has been invaluable. What separates Dallas is that he doesn't approach sponsorships as simply selling space or putting a logo on a festival.

Braxton Wilson, Owner/Founder, Palmetto Entertainment

Palmetto Entertainment, festival sponsorship partner

How It Works

One Team, From Prospect to Renewal

01

Prospect & Pitch

New business development built on a national and regional brand network, not cold calls.

02

Negotiate

Custom programs built around what the brand is actually trying to accomplish.

03

Activate

Hands-on brand activation management, planned to maximize exposure, engagement and fan connection.

04

Renew

Relationship management that turns a one-year deal into a multi-year partner.

Sponsorship Questions

Festival & Event Sponsorship, Answered

How event sponsorship increases brand visibility

Event sponsorship buys hours of attention instead of seconds. A fan passes sponsor signage dozens of times, hears the brand from the stage, tries the product at a sampling tent, lines up for a branded photo build, then posts all of it to friends who trust them more than any ad. Foot traffic, samples poured, scans and social mentions come back as real numbers.

Reckless Promotions designs the brand experience behind that exposure, so a festival sponsorship is more than a logo on a banner. Marketing activation is planned around the brand's goal, trial with a new audience, a product launch, or retail volume in the market, which is what turns visibility into recall, purchase and a renewal.

How to get sponsored

Brands buy audiences and proof. Show who attends, how many, what they spend, and what your last marketing activation returned, then package clear sponsorship levels with real inventory behind each one.

Reckless Promotions runs that entire festival sponsorship pitch for promoters and venues: the deck, the right brand contacts, the negotiation, and terms built to renew.

How to find sponsors

Relationships, not a purchased list. Reckless Promotions starts with the categories that match your crowd, beverage, spirits, energy, automotive, quick service and retail, then works a network of brand and agency decision makers built across more than a decade and 20-plus large-scale festivals.

Warm introductions and honest activation planning win event sponsorship deals that cold outreach never will.

Let's Grow Your Sponsorship Program

If your festival or venue is ready for a sponsorship partner who treats it like a long-term relationship, not a line item, Reckless Promotions is ready to talk.

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